The social networking website Instagram has been recently bought by Facebook, a company that has a tremendous amount of potential. According to estimates, more than 200 million people use Instagram, a figure made even more impressive by the fact that it is growing faster than Google. Instagram, like Facebook, allows users to upload pictures, videos, and other content that they have created on their mobile devices. Unlike other social media platforms, however, Instagram marketing in Dubai benefits are significantly different from those of other websites. This social networking platform helps brands effectively connect with a huge audience, promote a product or service, and increase sales.
According to the best digital marketing company, the main reason why Instagram marketing benefits brands is because it allows them to reach a larger audience than would be possible with other methods. For example, traditional forms of online advertising such as search engine optimization (SEO) may not reach as large of a portion of the population as does using Instagram. With just about anyone who has a smartphone and access to a computer, a business can post a picture on Instagram and potentially gain hundreds of new followers. Additionally, Instagram has a low bounce rate, meaning users are not forced to constantly “like” or comment on photos posted by other users.
Another key difference between Instagram and other platforms is the immediate and active feedback that users can provide. By using a feature called “pinning” an image to their profile, users are able to share the image with friends and other users. This sharing process allows businesses to get immediate feedback on their marketing efforts, helping them identify problems or concerns that need to be resolved. Users also have the option to “like” images posted by other users, further strengthening the network effect and branding. Without this form of feedback, many brands would go unnoticed.
Although Instagram may not be as popular as Twitter or Facebook, it is quickly growing in terms of daily active users and daily page views. Millions of people log on to Instagram each day to take advantage of the unique visual appeal of the platform and interact with their peers. With so many users posting their daily habits, brands are better placed to implement an effective Instagram marketing strategy in order to attract attention and convert visitors into customers. By incorporating advertising, such as paid ads or sponsored content, into an Instagram marketing campaign, businesses can quickly and easily build interest in their products and services.